RESULTS & CASE STUDIES
We do not talk about it.
We have built it.
We work with a small number of partners each year, quietly and entirely for them, so much of our work stays private.
These are the businesses we can speak about, and the proof that the model is not a pitch.
Proven Execution.
It is something we have already done.
Case Study · NOTFIT
NOTFIT, built with actor Taz Skylar.
Taz Skylar had a fast growing, deeply engaged audience and, like most talent, no vehicle to turn that trust into a business that would outlast any single role. We found the right opportunity inside his world, structured the product and the app, built the brand, and designed and drove an audience led launch.
The result is a real business that he owns, not another endorsement that ends when the campaign does. It is the clearest example of what we do.
NOTFIT · Product & Brand
Paul Sackey Performance · Brand
Case Study · with Paul Sackey
SACKEY PERFORMANCE, built with sports professional Paul Sackey.
Paul Sackey had a fiercely loyal following built on years of elite-level rugby, but like many athletes, no lasting vehicle to turn that trust into a business beyond his playing career. We identified the perfect opportunity inside his world: a premium training app for aspiring backs, blending his technical expertise with the raw intensity that defined his game.
We structured the product from the ground up, designed the brand identity, built the app experience, and engineered an audience led launch that turned his social following into a community of paying members. The result is a real business he owns.
Over 8,000 active subscribers in the first six months and a retention rate that rivals the best in the fitness space. SACKEY PERFORMANCE is now Paul's primary venture, with a growing team and new content drops that keep his audience engaged week after week.
How Our Partnerships Work
A few partners. Built properly.
We deliberately take on only a small number of businesses each year, because building and running a company properly demands real focus. Every partner gets the full attention of the studio, complete discretion, and an operating team that treats the business as its own, because, through equity, it is.
Selective by design
We say yes to very few, and only when the fit, the audience and the idea are genuinely right. That is what keeps the work exceptional.
Private by default
Most of what we build stays confidential. Your business, and the fact that we built it, is never shared without your permission.
Owned by you
The company is yours. We build it, run it and invest in it, but the asset and its value sit with you.
Aligned through equity
We hold a stake and stay for the long term, so we are motivated to grow it for years, not to deliver and disappear.
Your business could be the next one we build.
We take on a small number of partners each year. If the timing is right, we would like to hear from you.
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